ABOUT ME
Hello! π
My name is Jenn Upton. Tuesday mornings once a month I find myself at a table with an incredible group of female business owners. The conference room glass walls hold our conversations private, but the ongoing busyness of the office outside those walls obvious. Similarly, the successes and struggles shared on those Tuesday mornings are celebrated and troubleshot strategically meanwhile each of our businesses are running full steam ahead in our absence. It was within these conversations that I kept hearing, "Sigghh social media, I know it's πππππ€π€ππ£πͺ ππ π£ ππͺ ππ¦π€ππππ€π€, but I really don't have the time or energy to maintain it." or "my niece is helping me, but I don't feel like my voice or message is being heard". Within the wide range of topics we cover each month, it seemed social media continued to come up as an issue without a solutionβ¦..
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My background in the tech industry, more specifically automation, led me to deep dive into this big blue ocean to see if a small business solution was available. What I found was a vacancy between DIY and agency level production. Why does there seem to be such a disparity of resources for small business owners?
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Turns out content curating, cataloging, posting, responding, audience growing, and mature oversight'ing is a lot of work which equates into a higher priced model than biz owners are willing to spend. However, when we really dug into the "secret algorithm" that Instagram deems the Oz behind the curtain, we found it not unlike any other coding. You just have to know how to work along with it rather than against it.
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By putting automation in place and testing weekly formulas of engagement, my team has been able to achieve greater results with our managed accounts with fewer hours. This provides more time for the mature oversight rather than your 16 year old Tik Tok obsessed niece who "like, just doesn't even understand". If you could use less Tik Tok and more adulting with your social media presence, I would love to connect with you.